When first starting out, many beauty bloggers pair pretty standard product images with stock pictures that look the part as post thumbnails. After all, at this stage, you don’t have the budget to splash out on cameras, lighting all the rest, right? And, honestly, even a few product snaps on your iPhone can turn out pretty damn good these days.

But, as your blog starts to grow, stock images, in particular, can damage your prospects. After all, pictures that your followers have seen on countless other blogs aren’t exactly best for buying yourself an edge, not to mention that incorrect usage could leave you with no choice but to seek legal advice from lawyers like those represented by elitelawyermanagement.com. None of this is going to look great from a professionalism standpoint and, honestly, there’s no need to put yourself at risk.
Even without the latest DLR, it’s possible to get some pretty decent blogger shots as soon as your audience is big enough to justify the effort. And, we’re going to look at how.

1 : Let’s talk lights

Thanks, in large part, to movie representations of massive softbox lighting at every photoshoot ever, we often incorrectly assume that we need major and expensive lighting setups to achieve professional-standard beauty snaps. In reality, though, while you might want to invest in one or two (affordable) softboxes like these found at https://neewer.com, daylight tends to be the best tool you could hope for. You especially can’t beat shooting near a window at the right time of day to catch the perfect, natural finish for your look.

2: Up close and personal

While many of us shy away from pore-exposing closeups, well-done beauty photography should focus on product finishes. Up-close shots are the best way to do that and, as daunting as they can seem, perfecting them is generally about taking the time to gain confidence in both your makeup finishes, and this photography style. According to Tine from Beautyholics Anonymous, getting a ‘good’ up-close shot is especially about keeping a mirror in front of you, and putting your camera on macro-mode for a more tailored focus.

3 : Perfect it in post-production

No image is going to look Insta-ready or fit for your blog until you’ve run it through post-production. Obviously, extensive editing isn’t the best way to develop trusting and representative reviews, but even affordable editing solutions like the ones found here make it possible to perfect dodgy lighting, blur out focuses you didn’t mean to get in the shot, or even tweak color temperatures and contrasts to ensure that your makeup finishes win this show.

If you’ve never done it before, beauty photography can seem like something best left to those stock professionals, but the success of a growing blog can only realistically float on these borrowed, and sometimes legally problematic, images for so long. Hence, as soon as your audience starts to grow, you could benefit from branching into home photography with these tips.

 

Until next time,